FinoComp – Trade media visibility

FinoComp, an Australian based financial services technology company providing microservices to the wealth management sector has been working with Pippa since 2018; they approached her to help increase their visibility within the UK and international financial trade media.

Pippa worked with them to strengthen awareness of the FinoComp proposition, most specifically their suite of innovative microservices including TierDrop (the MiFID II required 10% deprecation calculation tool) and CoCa (the costs and charges calculation engine tool) providing thought leadership in the sector and acting as a disrupter in the B2B technology ecosystem.

Pippa developed a strategic public relations plan to create opportunities for FinoComp in their targeted media including print, online and multimedia, positioning the brand in a favourable position and reaching its key customer base.

The resulting coverage helped to solidify FinoComp’s position as a leading authority on financial technology.

“Working with Pippa is an absolute pleasure. She’s been instrumental in raising the awareness of our brand and carefully positioning us with a clear message in the UK and international trade media.”

Tim Williams, Business Development Director FinoComp