Söderberg & Partners launch to the UK Adviser market

Swedish wealth manager Söderberg & Partners is one of the largest providers of wealth management and corporate insurance services in the Nordic region and the Netherlands.

The firm approached Russell Communications for support with its communications strategy as it entered the UK marketplace for the first time.

Russell Communications worked closely with senior people within the business both in the UK and Sweden, taking the time to understand the key messages the group wanted to convey. Pippa then oversaw key communications to the adviser market. This including announcing the launch of Söderberg & Partners’ own platform; its investment in UK IFA firms; and various tech tie-ups.

Pippa’s strong relationships with journalists helped secure excellent coverage for Söderberg & Partners across all key trade media, with visibility in both the UK and Europe. Overall, more than 230 mentions were recorded, and an estimated potential reach upwards of 52 million between Dec 2023 and end Nov 2024. A particular highlight was the platform launch announcement featuring as the top headline on all the key trade publication news alerts.

Nick Raine at Söderberg & Partners said:

“Announcing the launch of our wealth management business into the UK market was a pivotal moment for us. Pippa and her team at Russell Communications helped us enormously by supporting our PR efforts, winning us widespread coverage and building brand recognition. We are pleased to continue working with them as we grow our firm’s presence in the UK.”

Nick Raine. Chief Executive Officer, Söderberg & Partners Wealth Management Ltd