Novia Financial – Social media

Novia Financial is an online wealth management platform offering access to a broad range of investment instruments including open ended investment companies, Unit Trusts, Investment Trusts, ETFs, and SIPPs. The online solution incorporates a suite of market leading selection and reporting tools, utilising first class technology ensuring no wet signatures are required.  These solutions support financial advisers and wealth managers when building and maintain investment portfolios for their clients.

Pippa was tasked with increasing the awareness of Novia Financial through use of social media. Growing the presence of the brand across LinkedIn and Twitter.

Two key objectives were outlined; build awareness of the brand and generate sales leads. It was necessary to generate creative ways to engage with the key target audiences and elevate Novia Financials’ online presence through strategic content, campaign creation and building brand ambassadors within the business.  With a focus on thought leadership and  working within strict compliance guidelines, these tactics were backed up by paid advertising support to reach key audiences and the result was a result was a substantial increase in organic impressions, organic engagements and  total paid impressions..